SELFI is a Cape Town based ready to wear clothing brand designed with the modern women in mind. We specialise in creating sustainable, bespoke ethical apparel and accessories. The name SELFI originated from the word self and was intended to evoke elements of self empowerment, self care and well being. With the construction of each collection, we focus on incorporating aspects of South African culture and identity, with a firm continuous undertone which promotes wellness and sustainability.
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